The side projects that keep me honest.
Research, essays, frameworks, and a few lighter things I make on the side. Some are big and some are quick, and they all get the same care.
What Makes a Podcast Pitch Land
A case study of 639 guest pitches in the two inboxes behind The Life Shift, analyzed with Claude. How the host's answers changed from 2022 to 2026, and what made a pitch land. Read the case study.
SHIFTS
A six-word model for how people move through a life-altering moment: Stop, Hide, Identify, Face, Transform, Share. Built into an interactive site, lineinthesandproject.com, where anyone can get their own energy portrait and add their turning point to The Wall, anonymously if they choose. The seed of a future book.
It's Okay If…
A short-form audio series of permission, one reminder at a time: it's okay if you don't have motivation today, if you're not over it yet, if you need to take up space. The same ethos as the shirt on my back: you're allowed to start over.
57MGAve
My design studio: hand-illustrated coloring books, custom pet portraits, and digital art. Where the podcast is about listening, this is about making something someone gets to hold. Shop the books on Amazon.
Lessons from Building
An ongoing series of short essays on work, craft, curiosity, and the messy middle where ideas turn into things. A new one every couple of weeks. Read the series.