Content strategy on one end, illustration on the other.
I've spent the last several years working every part of the content chain: the strategy behind it, the thing itself, and the design wrapped around it. A working list of what that looks like:
Content Strategy & Production
Turning one idea into a system (podcast, video, social, newsletter) built to run without burning out the person making it. This is literally what I teach in a course I'm building, Solo & Scalable.
Brand Voice & Creative Direction
Warm and reflective for The Life Shift, confident and benefit-driven for a fintech audience. I own the copy and design across web, paid media, social, blogs, and signage for Optimal Blue, and manage the graphic designer who helps bring it to life.
Visual & Interactive Design
Illustration, coloring books, and pet portraits under my studio 57MGAve, plus SHIFTS, a six-word framework and an interactive project I built for how people move through life-altering moments.
Audience Growth
The Life Shift grew to nearly 300 episodes and national press with no agency, no algorithm push, and no media deal. Word of mouth only. At Optimal Blue, running Optimal Insights, the same instincts moved YouTube views 5× and podcast engagement 35%+ year-over-year.