This video presentation provides meaningful insights using specific information from 12 of the course academic journal articles from the second half of the course. My Goal was to connect each theory to a specific organization (removed from this public version) in relation to six main topics covered and provide actionable recommendations.
Using Public Relations to Improve Strategic Practice - Midterm
We were asked to deliver a keynote to a meeting of chief executives. The speech centers on five main take-aways for effective public relations management that I learned from the course readings in the first half of the course.