This course focuses on the strategy and messaging tactics used to reach an audience directly. We Learned how environmental variables such as political systems, level of economic development, legal systems, culture, media control, access, and diffusion impact planning. 
We created a strategic communications plan to reach diverse audiences using research, planning, evaluation, messaging, public interest, and persuasion.
Final Project Submission - CelSell's #SecondChances Campaign Proposal 
& C-Suite Video Pitch
Sections include: Goals, Objectives, SWOT, Target Audience Research, Strategy, Key Messaging, Social Media Mockups, and Overall Campaign Evaluation. 
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